Would You Talk to an AI CEO? - Issue #544 Thursday, June 19th 2025 12:00AM
The Focus
Imagine picking up the phone, voicing your frustration about a product glitch — and having the CEO personally respond. That’s Klarna’s latest innovation. Sort of.
In the past week, the Swedish fintech giant rolled out an AI-powered hotline that lets customers chat with a digital version of CEO Sebastian Siemiatkowski. His voice, his story, his philosophy — all synthesized into a real-time conversational interface.
It’s clever. It’s weird. And it raises questions.
Recently, Siemiatkowski warned about the overuse of generative AI in sensitive areas. Now, his company is letting consumers talk directly to a voice trained on him, with all conversations summarized by an LLM and routed to product teams for action.
Klarna says it’s the future of feedback. No more cold surveys. No more ignored forms. Just a voice-to-voice experience — backed by a model and pipeline of engineers who can implement fixes overnight.
From a UX standpoint, it’s impressive. But as fintech moves toward more human-sounding interfaces, how do we draw the line between real leadership and algorithmic simulation? What happens when the voice of a company is no longer a person — but a program?
We break it all down in this story.
Read more: Klarna’s AI CEO Hotline Turns Feedback Into Dialogue — But Raises Questions About AI Use in Finance
Your Voice Matters
We’re curious. Klarna’s AI hotline lets you talk directly to a voice-based version of its real CEO. Is this the future of fintech engagement — or a step too far?
🔘 I’d love it — faster, smarter feedback 🔘 I’d try it once just for fun 🔘 Feels creepy. I'd rather speak to a human 🔘 Not sure — but I see the appeal
Share your insights with us!
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