Personalization Power - Issue #575 Thursday, October 9th 2025 08:25AM
The Focus
We don’t know much about the recent news that OpenAI acquired Roi, the fintech startup whose goal is — or better, was — to give users a hub to track their portfolios. The particularity of the Roi product is that the AI powering it gives users the opportunity to choose the tone of the AI. In short, they can personalize their financial buddy.
And this is the point. It looks like personalization is becoming the next frontier, and OpenAI knows it well. Its increasing focus on agents and user context already gave us a hint. And now, with this “acqui-hire” — the official term used when a company acquires talent from another — it looks like OpenAI wants to approach fintech from the frontier perspective of personalization.
It is still not clear whether any technology developed by the small Roi team will be integrated, but we know for sure that Sujith Vishwajith — co-founder and CEO of Roi — will join OpenAI, and that the fintech company is going to shut down its customer service.
So, no memory of the product, but the memory of talent. This doesn’t only force us to reflect on the importance of talent, but also on the fact that it looks like AI wants to be made invisible — yet omnipresent.
Read the news:
OpenAI Expands Fintech Reach with Acquisition of Roi
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